We re-framed Volvo’s social media persona on Weibo and WeChat to be more focused on functional, practical knowledge and tips, vs emotionally focused. We created a content strategy that was specific to our products, functional and tech oriented, while making them more engaging with animations, illustrations and interactions to keep the content interesting. We adhered to the visual guidelines of the brand with a clean, sleek and Scandinavian style for all the content we produced to ensure it stayed true to the Volvo brand strategy.
