360°, Enjoy Every Degree

Bose’s Soundlink Revolve+ took the spotlight in a campaign celebrating truly immersive 360° sound.

Challenge:
The product’s unique ability to deliver full-range sound in any direction called for an activation that felt equally expansive. Bose partnered with Universal Music and three artists; we needed to craft narratives around each one.

Bose worked with Universal Music and 3 musical Artist in their roster. We collaborated to create social content focused on the Artist inspiration, their experiences and some of the challenges they faced. We tailored made the storyline for each of the 3 Artist under the tagline of "360°, Enjoy Every Degree" “玩轉 360°，儘享每一度 ”. 

We encouraged the musicians to be honest and expressive, filming their stories across Mainland China, Hong Kong and Taiwan. Multiple edits were produced for different markets, while social galleries and photography reinforced the message: enjoy every degree of sound.