An Odyssey

“An Odyssey” transformed an aged cognac into a sensory journey aimed at a new generation.

Challenge:
Hennessy X.O was perceived as a father’s cognac. The task was to cater to younger consumers while preserving the brand’s heritage and craftsmanship. We asked: how do you make complexity feel exciting?

Solution:
We focused on the younger audience, and their thirst for new experiences. They are searching for the next new adventure. Our idea was to build resonance and impact with them, so we visualized the refined taste of X.O with a 7 layer sensory journey to reflect the youth’s pace of life and complexity. We wanted to tap into all elements of people’s senses.

We invited Cannes winning director Nicolas Winding Refn to depict the 7 chapters of the Odyssey. Nicolas is known for a bold visual style, so we wanted to ensure our brand story was told in a modern way.